The founder of the LimeCrime cosmetics brand, Doe Deere has been making waves in recent years for her unique style and her innovative approach to retail. However, what is less well known about the Los Angeles-based entrepreneur is her history as an immigrant from an isolated area of Russia who shared hardships with her family when they first arrived in New York. Doe Deere has an ultimate rags-to-riches story which continues as her business goes from strength to strength in many different sectors.
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The image of Doe Deere is that of the ultra-confident businesswoman who does not stand for the traditional rules of retail or style. However, this mantle as a top business leader has been hard fought over and won while bringing her sense of style to a new country. Doe Deere was born Xenia Vorotova in the small city of Izhevsk, Russia where she lived until her teenage years.
Although the family was living a relatively successful life in Russia they yearned for the freedom and democracy of the U.S. Eventually, Deere’s accountant mother made the decision to move to New York where she believed she would be able to find work in her chosen field and provide the life she wished for her daughters. The matriarch of the family struggled to have her accountancy qualifications recognized in the U.S. and eventually worked as a cleaner before the family was eventually forced to move into a homeless shelter.
Many would have rebelled against their new country but Doe Deere used her time in the shelter to sketch the drawings which would lead to her acceptance into the New York Fashion Institute. Since leaving school, Doe Deere has established her vegan and cruelty-free cosmetics line and launched the Poppyangeloff fashion brand. Despite her early struggles, Doe Deere believes the U.S. is still the land of opportunity and should be celebrated as such.