Syndication King: Norman Pattiz

Norman Pattiz knows radio! The Founder and Chairman of PodcastOne has more than 40 years experience in radio syndication. His list of accomplishments can fill a book, but for the sake of brevity, he is basically responsible for Westwood One, the largest provider of sports, news, talk and traffic programming within the Broadcast Industry. Pattiz was in charge of distributing and managing NBC radio networks, CNN radio, CBS News, NFL Football, NCAA Basketball, and the Winter and Summer Olympics at Westwood One.

 

With the changing of times, Pattiz turned his focus to podcasting. PodcastOne was the creation of his focus, which he launched in 2012. PodcastOne is currently the leading producer and distributor of on-demand digital programming. The likes of Shaquille O’Neal, Steve Austin, Adam Carolla, Heather Dubrow, Larry King and Chris Jericho adorn his syndication network like sparkling ornaments on a Christmas tree. In fact, PodcastOne manages and syndicates over 200 of today’s most popular podcasts, solidifying its status as “king of podcast syndication”.

 

Pattiz has also led the charge in international broadcasting services for overseas broadcasting groups in both Europe and the Middle East. What is more, he served on the Broadcasting Board of Governors of the United States of America under President Clinton and President Bush and was responsible for overseeing all U.S. nonmilitary broadcasting services during his tenure.

 

Pattiz is simply a legend within the Broadcasting Industry, both at home and abroad. He has already been named to the National Radio Hall of Fame and was honored with the Giants of Broadcasting Award in 2009.

 

The following are extracts from a recent interview. Pattiz talked about his company, his daily routine and entrepreneurial advice for anyone starting out in business today.

 

PodcastOne

 

The company was founded by Pattiz and Kid Gray, who at the time represented a large number of celebrity podcasts. Pattiz recognized that what Gray was doing was similar to his work at Westwood One. The only difference now was the syndication and broadcasting were being done for the digital world instead. After the collaboration, Pattiz and Kit began combining their unique broadcasting spins to the partnership. These ideas have been largely responsible for PodcastOne’s broadcasting success thus far.

 

Daily Routine

 

For Pattiz, no one day is the same. With his experience, he is able to involve himself with each and every aspect of the business. PodcastOne being such a small company allows him to keep a watchful eye on technology, talent, ad sales, acquisitions, and most other major departments within the business. He is a true jack-of-all-trades, and in his case, master of all of them.

 

Entrepreneurial Advice

 

Pattiz advises all entrepreneurs to read the trades of their industry. This will allow them to keep up-to-date with recent industry trends and the players who influence them. In these days, however, most trade publications have gone digital, therefore Pattiz advises every entrepreneur to dig a little deeper in order to extract the information they need to stay current and on the cutting edge.

 

About Norman Pattiz

 

Norman Pattiz is the current Chairman of PodcastOne and Founder of Westwood One. PodcastOne is currently the largest syndicator of podcasts in the world and Westwood One used to be America’s biggest radio network of news, entertainment, sports, traffic and talk programming under his leadership.

 

Besides his industry-leading roles in radio and digital broadcasting, Pattiz has served and is serving on numerous boards, institutions and organizations including the Broadcasting Board of the Governors of the United States of America, University of California, Lawrence Livermore, Los Alamos National Securities Laboratories, Council of Foreign Relations, and Pacific Council of International Relations.

Visit: http://normanpattiz.com/