Why Would You Want To Eliminate Negative Press From Search Engine Results?
Before we delve into how bad press can be moved down to the bottom of search engine results, we need to discuss why someone would want to eliminate negative press from the top of search engine results. The number one reason an individual or company would want to put bad publicity at the bottom of the search engine results is because it can cost you a lot of business.
Take a look at this stat, for example. One survey found that even a single bad article in the first few pages of search engine results could reduce your business by up to 22%!. That figure increases to almost 60% when you have three negative articles in the first few pages of search engine results. Four or more negative articles will decrease the likelihood of someone buying your product or using your service by up to 70%.
As the numbers above show, having negative press in search engine results can really hurt your bottom line. This is why companies and professionals like doctors, lawyers and accountants spend so much time and money to remove bad publicity and negative press from search engine results. Pushing these false attacks, rumors or negative experiences at the bottom is one of the most effective ways of clearing your reputation and ensuring your business does not suffer.
How Negative Press Is Pushed Down The Search Engine Results
So how is it done? Negative press is pushed down by creating new content that ranks higher than the negative press. Positive content or neutral content is created about companies and individuals in the form of blog posts and entries, press releases, social media accounts and posts and the development of personal websites.
Search engine optimization also plays a huge factor. SEO which is an acronym for search engine optimization, involves optimizing content to make it rank higher at the search engine results.
Companies like Bury Bad Articles use SEO to have your current content rank higher than it is before. They will also create new content that promotes your company and shows it in a positive and informative spotlight. Firms like Bury Bad Articles can also help you take down false and illegal slanderous material posted about you or your company on the web. Bury Bad Articles is an online reputation management that offers free quotes and a guarantee on their work. You should always look for such guarantees when considering hiring an online reputation management firm.