Fabletics is an e-commerce athletic wear site that is co-owned by actress Kate Hudson. The company is part of the JustFab legacy that has in the last several years become a household name. Fabletics is a subscription service just like JustFab, which has become increasingly popular. People are busier than ever and love that the service offers not only convenience but high-quality merchandise for a low price. Fabletics has been taking on other giant e-commerce websites like Amazon successfully through their clever marketing techniques. One of the techniques that are working effectively for Fabletics is the reverse showroom technique. It is a combination of traditional marketing in a brick and mortar location, but offering the same products online through the subscription service for a significant discount. The customer can see and feel the product in the store, but the online price will be much lower, which, in turn, convinces the customer to sign up for the service. This method has been highly successful and has prompted Fabletics to open sixteen locations across the country, with more in the works.
To date, Fabletics has seen revenue in excess of $250 million and is expecting to see rapid growth in the next several years. Fabletics is part of the Techstyle Group which was renamed from JustFab recently. The company boasts a total membership of 1.2 million internationally. The company tailors their monthly boutiques to the subscriber’s personal tastes and styles. They acquire this information by letting the customer take style quiz when they sign up. This allows the teams of in-house stylists to accurately select items that the customer will love and want to purchase. It really is worth signing up and taking the style quiz, especially if you are a fan of comfortable and high-quality athletic wear that is priced right.
Kate Hudson believes that Fabletics is filling a gap that is left by the other higher priced athletic apparel brands. Her company offers high-quality and fashionable clothing that is priced where the everyday person can afford to buy it. They are even all-inclusive, meaning that they offer plus sizes in a fashion forward appearance. She wants customers to love the products as much as she does.