Fabletics Competes with Amazon by Offering Subscription Services

Kate Hudson is doing what she does best. She is getting all of her fans to focus their attention on her. In the past she has done it in the movies. Now she is planning to do it in the clothing industry. She is working out and staying in the best shape of her life. People get the chance to see the brand and discover just how great it looks on her. The brand is something that stands out among many of the other athletic brands because Hudson has done her homework. It is like she knew what female customers were looking for before she ever sold her first garment.

 

Kate isn’t a psychic. She’s just a woman that knows what she likes, and she decided to go with her gut. This is a competitive advantage that Jeff Bezos just doesn’t have. As a man he cannot be expected to tap into what women want out of their athletic clothes. Hudson knows that she knows about garments for women that workout because she is a working mom that hits the gym and keeps herself in shape. She knows that there is a need for flexible clothes that are comfortable. That perspective has helped her shape her business. There is no shortage of creativity with her brand. She knows what women like, and Hudson has even worked behind the scenes to help develop things like active wear clothing for women. All of this has proven to be an awesome part of her job. She likes what she does, and she has proven that she wants to be more than just another celebrity that is pushing clothes.

 

This is a strong determination for Kate Hudson to build an awesome brand. Much of this determination comes from the fact that she is aging and acting less. She knows that she has to transition into something else other than acting as she ages. Her passion appears to be connected to fitness and clothing so Fabletics has become the perfect company for her to make a transition. Hudson is growing the brand in a way that most people may not have assumed she could do. After all, she does still have an acting career to maintain. What has made it possible for her to stay on top with Fabletics is her exceptional partners. Co-founders Don Ressler and Adam Goldenberg has joined Kate Hudson in this business venture, and it is their business model that makes Fabletics work.

 

Anyone that knows about JustFab will be able to follow the subscription service for Fabletics. These two companies have the same blueprint for the way that customers get clothes. There are some people that are going to order everything online. Others may shop in stores. Still, there are others that sign up for the subscription services from Fabletics. With this people get a chance to build up their wardrobe without spending any time shopping. People that hate to shop regularly will love the subscription services.