Fabletics is an e-commerce athletic wear site that is co-owned by actress Kate Hudson. The company is part of the JustFab legacy that has in the last several years become a household name. Fabletics is a subscription service just like JustFab, which has become increasingly popular. People are busier than ever and love that the service offers not only convenience but high-quality merchandise for a low price. Fabletics has been taking on other giant e-commerce websites like Amazon successfully through their clever marketing techniques. One of the techniques that are working effectively for Fabletics is the reverse showroom technique. It is a combination of traditional marketing in a brick and mortar location, but offering the same products online through the subscription service for a significant discount. The customer can see and feel the product in the store, but the online price will be much lower, which, in turn, convinces the customer to sign up for the service. This method has been highly successful and has prompted Fabletics to open sixteen locations across the country, with more in the works.
To date, Fabletics has seen revenue in excess of $250 million and is expecting to see rapid growth in the next several years. Fabletics is part of the Techstyle Group which was renamed from JustFab recently. The company boasts a total membership of 1.2 million internationally. The company tailors their monthly boutiques to the subscriber’s personal tastes and styles. They acquire this information by letting the customer take style quiz when they sign up. This allows the teams of in-house stylists to accurately select items that the customer will love and want to purchase. It really is worth signing up and taking the style quiz, especially if you are a fan of comfortable and high-quality athletic wear that is priced right.
Kate Hudson believes that Fabletics is filling a gap that is left by the other higher priced athletic apparel brands. Her company offers high-quality and fashionable clothing that is priced where the everyday person can afford to buy it. They are even all-inclusive, meaning that they offer plus sizes in a fashion forward appearance. She wants customers to love the products as much as she does.
Kate Hudson is doing what she does best. She is getting all of her fans to focus their attention on her. In the past she has done it in the movies. Now she is planning to do it in the clothing industry. She is working out and staying in the best shape of her life. People get the chance to see the brand and discover just how great it looks on her. The brand is something that stands out among many of the other athletic brands because Hudson has done her homework. It is like she knew what female customers were looking for before she ever sold her first garment.
Kate isn’t a psychic. She’s just a woman that knows what she likes, and she decided to go with her gut. This is a competitive advantage that Jeff Bezos just doesn’t have. As a man he cannot be expected to tap into what women want out of their athletic clothes. Hudson knows that she knows about garments for women that workout because she is a working mom that hits the gym and keeps herself in shape. She knows that there is a need for flexible clothes that are comfortable. That perspective has helped her shape her business. There is no shortage of creativity with her brand. She knows what women like, and Hudson has even worked behind the scenes to help develop things like active wear clothing for women. All of this has proven to be an awesome part of her job. She likes what she does, and she has proven that she wants to be more than just another celebrity that is pushing clothes.
This is a strong determination for Kate Hudson to build an awesome brand. Much of this determination comes from the fact that she is aging and acting less. She knows that she has to transition into something else other than acting as she ages. Her passion appears to be connected to fitness and clothing so Fabletics has become the perfect company for her to make a transition. Hudson is growing the brand in a way that most people may not have assumed she could do. After all, she does still have an acting career to maintain. What has made it possible for her to stay on top with Fabletics is her exceptional partners. Co-founders Don Ressler and Adam Goldenberg has joined Kate Hudson in this business venture, and it is their business model that makes Fabletics work.
Anyone that knows about JustFab will be able to follow the subscription service for Fabletics. These two companies have the same blueprint for the way that customers get clothes. There are some people that are going to order everything online. Others may shop in stores. Still, there are others that sign up for the subscription services from Fabletics. With this people get a chance to build up their wardrobe without spending any time shopping. People that hate to shop regularly will love the subscription services.
People love to have a nice athletic body. People also like to be able to dress well. Often times, these go hand in hand. People want to get their body in shape so that they can wear the clothes they like and look really good in them. However, some people may even like to be able to look good during their journey. Often times, going to a work out means wearing less than impressive clothing on http://www.fabletics.com. Fortunately, there is a new style that allows people to look stylish while they are trying to build their body from a gym membership. This type of style is athleisure.
Athleisure is the type of clothing line from Fabletics that merges leisure fashion with workout clothes. As a result, people are presented with clothes that not only look unique and stylish, but also allows for flexibility and comfort during athletic activities. Fashion is very influential to the mood of a person at all times of the day. It is only fitting that it would be influential during the workout sessions. Athleisure makes sure that people are able to work out with the confidence that gives a boost to their performance. The trick is in knowing where to find these kinds of clothes.
Read more: Dressing down: The rise of athleisure
Fortunately, there is a place where athleisure clothing is readily available. This is My Subscription Addiction, a subdivision of JustFab. Kate Hudson is one of the founders of this clothing line which was started from a need for more style and variety in athletic clothing in pictures. Now, women can look at all of the different cuts and patterns as well as other aspects of the athletic line so that they can find a style that they like the most. They could also wear these clothes while going out with friends and still look good and gain attention. Fabletics is one shining example of athleisure clothing.
Athleisure is a fashion trend where clothing that have been designed for workouts, activewear, are now being dressed out of the gym for shopping, work or other social occasions. The athleisure outfits are tights, yoga pants and leggings that resemble athletic wear. The idea behind it is that the gym clothes are getting out of the gym and turning out to be a big part of the everyday wardrobes of most people.
Julie Rice, the cofounder of SoulCycle on Youtube, believes that it is acceptable to wear athleticwear the whole day. She is notoriously known for showing up in class dressed in a yoga studio’s branded sports bras, tanks, leggings and bandanas. She is highly convinced that it is a trend and people of all ages are accepting the trend by wearing their workout any time of the day. Leggings with a long coat plus a scarf, or a cropped T-shirt dressed with a denim jacket and high heeled boots is fashionable. In fact, people buy athletic wear bearing in mind how they can dress them up from studio to streets.
Incorporating your gym wear into a daily routine wear
• Be updated with seasonal trends
Until a few years back, fitness never had any trends. It was all black, but currently it is seasonal.
• Dress for the event
Be appropriately dressed. Workout apparel from Fabletics are very easy to pick, you simply need to be careful to avoid being inappropriately dressed in something like shorts and a sports bra.
• Accessorize appropriately
Just a single piece will be required to take your workout apparels from the gym to the street. Just ensure that you do not add an old school jacket to your wunder unders or the cat-eye shades to your zip-up sport jacket.