Makeup is often considered to be a girl’s best friend as it comes in different textures and colors that can accentuate the beautiful features and bright eyes of every man or woman that wears makeup. One of the recent awarded innovators in the makeup industry is Doe Deere, a businesswoman and entrepreneur, who has dedicated her life to creating a unique makeup product that changes the way customers use makeup. Doe Deere’s business of Lime Crime gives customers a unique product that uses bright hues to accentuate the beautiful features in everyone. These bright hues can be applied to the cheeks, eyes, as well as to the lips to give off a positive attitude when in public.
Doe Deere, the innovator behind Lime Crime started her business in 2008 as a side business to selling clothes that she sewed herself on eBay. Doe Deere created the makeup to accentuate the already bright clothes that she made. As a result of the immediate success of the initial product that she sold, her first official product that was sold under the name of Lime Crime was a lipstick that came in many different bright colors. Since then, all of the products have not only been created by Doe Deere, but have also been tested by Doe Deere. No product of Lime Crime has used animal products or have ever involved animal cruelty within the company. By 2012, the Lime Crime products were even to Vegan standards.
The name Lime Crime emerged at the very beginning of the success of the company. Doe Deere, a bright and vibrant entrepreneur, wanted a name that would be memorable and that would embody the essence of what her company sells. Doe Deere specifically chose the color lime as it is one of her favorite colors to use on the face as it accentuates many beautiful features on the face.
Doe Deere’s interest in makeup is a result of her creative upbringing. Ever at the early age of nine, Doe Deere remembers playing with her friends and dressing up in the brightest clothes they could find. To accentuate the bright clothes, Doe Deere would add her own touch of makeup to the look that would be a sight to see. Though Doe Deere admits she was not the professional that she is now, the creative gene has always been a part of her and her business decisions.