How EOS Beat Chapstick in the Lip Balm Game

If there isn’t a ja of EOS in your pocket now, maybe it is time to change things. Recently, EOS sales soared past those of Chapstick, the lip balm of choice for men and women for hundreds of years to soothe their lips. Although Burt’s Bees brand had higher sales than EOS, the company, who produces natural-ingredient lip balms, sells over one-million units each week.

The EOS brand is one you’ve likely saw numerous times. For just over seven years now the brand has been making waves as the preferred choice of an elite group of people, including fashion magazine editors, A-list celebrities, and drug store company purchasing departments. The brand has been featured on magazines like Elle and is used by celebs like Kim Kardashian.

EOS uses only natural ingredients in their lip balms, one of the major factors in the brand’s quick engagement and fast sales. Consumers today are growing ever-concerned over the ingredients found inside of skin care products, including lip balms, and seek those using natural ingredients. Taking thins even further, EOS designs their balms to enlighten the senses of the women wearing it. Today, the products are being sold by popular stores such as Walmart, Target, Well and Walgreens. The products are also available online on Amazon, Ulta and eBay(http://www.ebay.com/bhp/eos-lip-balm).

The marketing implemented by EOS is yet another contributing factor to the brand’s success and lip balm domination. The company used traditional marketing methods, however, they took things one step farther, using influencer marketing to enhance their brand. That decision, in just seven short years, paid off very well. For more info, visit evolutionofsmooth.ca.